The overarching intent of this thread ...is not only to share personal observations and constructive critique, but also to promote positive discussion in regards to the overall growth of Mineplex. I wrote this thread about Mineplex’s corporate image related to user interactivity and general communication between users. Various media topics will be discussed including advertising, branding, design, illustration, motion graphics, social platforms & written content. For your reading enjoyment: I have not included spoilers. I understand the slight inconvenience of skipping through text walls, therefore I have included a designated format that is intuitive for readability. I would appreciate readers engage with the content, whether or not it is read entirely, but kindly refrain from responding without reading a full sub-section. We all enjoy being informed, and I request that in your transparency as either a company representation of any level or as strictly a community member that you are respective in. Opinions are great, but keep your common courtesy in composure. I have used bullet points for your convenience because I feel the possibility of it helping to either quote ideas shared throughout these passages or to make the overall presentation fluid in your viewing. Enjoy the read, -IntoRainbows // Mission Statement -Including a brief, formal "To..." statement in retrospect to the company's core values (As one sentence) -This not only establishes documented purpose for the company, but also empowers community goals -The mission statement would be placed where the current "M" logo is which promotes positivity on social platforms -Furthermore, the "M" logo could be used as the navigation bar home-page redirect icon to limit redundancy -Phrasing is at the discretion of Mineplex executive employees, but I would suggest keeping it timely -The boilerplate text used in voting websites and in internet SEO (Search Engine Optimization) should be adjusted accordingly Footer Copy About MP -Including a summary (2-3 sentences max) describing what Mineplex has to offer, both for the casual member as well as the veteran one -Landing pages set the stage, but footer about information draws the curtains; exciting but not bombastic, and captivating but not distracting -This serves as an "About" page without having to include extra page clutter, and likely would be more responsive in impressions -The footer copy would be placed between the Mineplex logo and "All Rights Reserved." text Logo & Merchandise Initiative -Designating a set of brand guidelines for logo usage, copyright content, and other items -This demonstrates a level of industry maturity at the forefront, but it also is helpful for production -The guidelines would be drafted for web and design purpose but have core potential to interest growth in visuals -Future employees working in relevant fields would benefit from set information used to construct exciting web content -Gradients have a significant visual appeal in including an arsenal of colors, but they are difficult to bring -If merchandise is ever re-introduced to the official shop, gradients are drastically more expensive for printing -Swapping the gradient for the orange included in Mineplex's former logo brings recognition nostalgia and is cost-efficient Social Cover Banners -Social platform banners should be changed entirely as significant updates are launched -Server specific events including those for Valentine's Day, July 4th, Halloween and Christmas should reflect the seasonal atmosphere -Repurposing the artwork used for Twitter, YouTube, email banners and static imagery would be based on arrangement of type & content -Facebook allows for animated banners and would range from the introduction of frame animations as well as video compilations -An example of a GIF banner is having the new map photos cycle, with smooth transitions, for Build Team map updates Website Landing Image -Altering the website landing page artwork per event reflective of social banners mentioned in the prior sub-section -This brings consistency, a recognizable cross-social identity, and has impactful relevance in the promotion of content -Being consistent is important, but utilizing the same artistic style is not necessary as it explores individualistic approaches to problem-solving -The overall beautification of creative aspects included in the company's visual demonstration increases user experience Text Aesthetic & Buttons -Graphic effects on click-through text including drop shadows and feathered outer glows should revert to a hue shift when hovering over type -Mineplex's high-contrast color palette has assisted in the immediate success of the current website and should be represented as a brand component -The round buttons shown in square bounding boxes, even with equal padding, neither corresponds to the high-contrast mentioned nor to overall presentation -Altering rounded rectangle button edges to crisp, sharp-edges keeps consistent and remains inviting alongside the company's playful color palette Game Page Artwork -Illustrations represented on pages including Games & Leaderboards should be updated to fit the artistic style Mineplex mentioned in previous sub-sections -By shifting the overall style of Mineplex's artwork on pages, this encourages productivity in creative development of the company's visual assets Marketplace Layout -Altering the logo to a higher resolution image reflective of suggested changes showcases overall seriousness in the products being advertised -Users are more likely to continue viewing a page with good design of course, and being consistent is much more influential than being an aesthetic choice --- Post update --- I am bumping this to be certain that it is seen, I posted at last night and thought updating with this response would provide exposure for suggestions --- Post update #2 --- Thank you everyone for your feedback, it's much appreciated!