Before commenting, I’d greatly appreciate it if you went over everything without skimming through. This isn’t to talk down to anyone in charge and I’m simply stating the facts and ways to fix this. I don’t play Minecraft as much and I am personally a fan of Mineplex but when playing Hypixel I could instantly see why they grew as a network. As I do have things to do and this isn’t guaranteed to reach anyone who would be in the power to apply these changes I will not be spending too much time on this as I also have things to do myself. Thanks Mineplex LLC Business Model and Server Restructure Reasoning Server Games Social Media Business Model How you can fix this. REASONING Why does Mineplex need a server to restructure? In simple terms, a network reset with new games that are as advanced as Mineplex’s competitors. Currently, Mineplex has a bad reputation not by myself but from Mineplex’s old 30,000 concurrent player base which migrated to Hypixel.net GAMEMODES Let’s start with the server and games, I personally think Mineplex and the gamemodes were great in 2015 to 2018 but in this time Hypixel released gamemodes that out beat the competition and were a lot more advanced with unbelievable maps and improvements. Many Gamemodes on Mineplex should have been retired a long time ago or at least undergone a serious update. Why are Hypixel gamemodes so much better? When playing a game on Hypixel there is so much variety and options that it makes your gameplay last for several hours when compared to Mineplex I would only play for 20 - 30 minutes a day. For example, Hypixel has different gamemode lobbies that feature many games within those lobbies for example Duels! Hypixel caters for basically ALL players, within the Duels lobby there are Skywars duels which feature 1v1, 2v2, and some gamemodes in the Duel lobbies can do up to 4v4 which changed the game. Hypixel has a total of 8 gamemodes in the Duels lobby alone which are being filled constantly. The duel gamemodes alone actually have more players on it than Mineplex and all of its gamemodes on Java. Compare Hypixel’s current situation with their gamemodes and Mineplex can only do so much, there were no additional changes to Mineplex which resulted in friends moving to Hypixel which caused a chain reaction. SOCIAL MEDIA Talking specifically about YouTubers, currently, every big YouTuber with Minecraft are on Hypixel leaving Mineplex with small little channels which probably don’t benefit the network at all with new players compared to Hypixel, they are receiving free videos on their network generating millions of views a week to ultimately grow their network to the fullest extent without any additional expenses for paying YouTubers. I suggest changing YouTube rank minimum 2000 to 50,000 subscribers as it really doesn't benefit you. Regarding Advertisement, you may ask. How could you advertise? Minecraft server lists are a waste, Mineplex needs to use their customer list, if they do not have one you need to put together a customer list which contains emails of users which will allow you to advertise without wasting your budget on big platforms such as Facebook and Google ads. What could you advertise? You can advertise new gamemodes that are worth playing as well as rank benefits on Mineplex. In theory, with the data you have you can easily profit 2 - 4 times in return in ad spend. BUSINESS MODEL Your business model would run from ONLY recurring payments (monthly subscriptions) which would guarantee you a set amount each month, every month you would grow more subscribers from your ranks, therefore, giving you really high net profits. How would you price those recurring subscriptions? Example: Ultra - 1.99 USD - Per Year (23.99 USD) Hero - 3.99 USD Per Year (47.99 USD) Titan - 5.99 USD Per Year (71.99 USD) Eternal - 7.99 USD Per Year (95.99 USD) Immortal - 9.99 USD Per Year (119.99 USD) Imagine having every single donor rank on your network you see a paying customer every month? These payments are likely to carry on for years. Regarding your website for purchasing ranks, you must move to another platform. You need to find a platform that will let you use Stripe as well as PayPal. Not just PayPal and Paywall alone as people get confused which hurts your conversion rate as people think because they don’t have a PayPal account means they cannot checkout which is false. Also having an upsell of a package after purchasing is a serious bonus, with one click of a button after payment goes through they can upgrade or purchase an addon without having to type in credit details again which is a very powerful tool. Your current revenue from Immortal is approx: 28,000 USD per month I assume you make 500 USD worth of sales each day, I’m unsure of your server and developer cost to make a yearly net profit calculation. How you can fix this… Mineplex needs a clean start, there are many ways to go about this but you need to do a complete re-launch of the network and start from scratch. The games you have don’t appeal to many people unfortunately as times have changed and it's time to really compete with Hypixel. I need to mention, it’s not bad to copy Hypixel as long as you make it a lot better with your own spin of course. For example CakeWars, not a fan personally, I prefect protecting a bed. Once again, it doesn’t matter if you copy Hypixel’s games and use their network as inspiration as long as you add your spin and make it a lot better. Why is a re-launch the solution? A network relaunch will spread throughout all the communities. You will need to Hype it up, get rid of the tree, and make it the new Mineplex this isn’t 2014 and it’s time to evolve and move on. You will need to set up teams to notify YouTubers and invite them to this event, how you would do the relaunch is out of nowhere you make the server joinable but you would make all players only be able to look up/down at the Mineplex logo. When the countdown begins they will all be sent to the new lobby where you would hope many Livestreamers with huge channels would go around testing out the gamemodes and continuing to play on here instead of Hypixel. Your goal is to make the gamemodes so good, people could play on them all day like on Hypixel. I could play on Hypixel all day, I just do not have the time for it right now. If you cannot take the risk your network will continue to decline. I hope to see Mineplex at the top once again. This isn’t as detailed as I would have made a business plan but there are no guarantee moderators who do not understand these types of improvements will raise these to the people who do.